DIGI Mark Asia 2021 Awards & Summit
Transitioning from Traditional to Digital
The ripple effects of the pandemic will reverberate for some time. Companies are increasingly forced to look at broader market plays instead of continuing with the status quo. With massive shifts in marketing channels due to COVID travel restrictions, we saw a shift from traditional engagements to digital ones (e.g. conferences to digital events) along with an acceleration of broader digital marketing investments. While it is apparent to most that digital marketing has in many ways overtaken traditional marketing, it is worth examining their relative strengths and weaknesses in greater detail.
The most obvious example of acceleration of digitization is the speed at which most companies were forced to shift away from traditional face-to-face sales models. Combine these kinds of trends with the massive shifts in various global markets, impacts on industries, and the massive acceleration of digital transformation efforts, digitization of marketing becomes more important than ever. Ensuring that your coverage model adjusts to these differences is critical to ensure revenue capture going forward. Moreover, in the increasingly competitive market, customer expectations have changed accordingly, which requires marketing teams to re-align their strategies accordingly. With traditional marketing, businesses have very little control over the audience that views the ad, however with digital marketing, one can identify and target a highly niche audience most likely to be their customers. Moreover, digital marketing is a step towards levelling the playing field between big brands and small businesses, as the relative quality and strategy of digital marketing initiatives can help small businesses overtake bigger brands through key words, high quality content, influencer marketing, and so on.
However, it’s important to note that traditional marketing arguably has more of a personal touch than digital marketing. For many, traditional marketing feels more personal, tangible, as it lends a ‘human touch’ to marketing initiatives that digital marketing cannot always compete with. Thus, while digital event engagement increased initially, with these digital events now replacing face-to-face engagements as opposed to augmenting them, the challenge for B2B marketers going forward is to find ways to humanize digital experiences —more than just a talking head on a screen— more actively. The companies that can best bring back that “human” element to their digital marketing will find the most success in driving customer relationships moving forward. Engagement Marketing has become an important aspect, which aims to form meaningful interactions with the target audience, humanizing the digital experience for many customers. Sales and marketing leaders need to re-balance their resource mix, re-skill their sales teams, and decide who fits where in the customer journey based on expertise and product knowledge.
Key Focus Areas of MarCon 2021
- The digitalization as a global trend and growth factor of the modern economy
- Digitalization as a trend
- “Humanize” Digital Experience in an almost completely digital world
- Rethink (or fix) how to utilize analytics and measurement to drive decision -making
- Re-aligning marketing strategies to match with current customer expectations
- Bringing to light the latest tools and trends in marketing
- Highlighting how technology goes hand in hand with marketing these days
The Mark Asia Agenda | ||||
Sr no | Time | Name | Designation | Company |
1 | 11:30am – 11:40am | Pratiyush Bhaskar | Director | The Mark Asia |
Changing The Game: How Gaming takes consumer engagement to the next level. Key Note Speaker: Amit Rathi – Adcolony Singapore | ||||
1 | 11:45am – 12: 00pm | Amit Rathi | Country Manager, South Asia | Ad colony Singapore |
Highlighting how technology goes hand in hand with marketing these days | ||||
2 | 12:05am –12:30pm | Neelima Burra | EVP & CCO | The Oberoi Group |
3 | Siddhart Devanani | Co- founder | Socheers | |
4 | Dheeraj Gupta | MD | Jumboking | |
Re-aligning marketing strategies to match with current customer expectations | ||||
6 |
12:35pm -1:00pm | Ashutosh Khataokar | HOD – Marketing | Bombay Dyeing |
7 | Sushma Bharath | HOD Programs & Marketing | Hero Vired | |
8 | Piali Dasgupta | Senior Vice President | Columbia Pacific Communities | |
1:35 – 2:00pm -Awards |
Sectors We Cover
BFSI | Media & Entertainment | Pharma |
Travel and Tourism | FMCG | Retail |
Real Estate | OTT | Fintech |
Information technology | Automobiles | Tech Startups |
Beauty & Wellness | Online Retail | Education Sector |
The Mark Asia
Award Categories
Organization Award
Social Media/ Marketing / Advertising/ Digital/Influencer/ PR / Brand Building Agency of the Year | Best Social Cause Digital Campaign of the Year | Best Short Form Video or Video Series as Part of a Content Marketing Program |
Mobile App Agency of the Year | Best Mobile App of the Year | Best Content Marketing Video Series |
Content Agency of the Year | Best Digital New Product Launch of the Year | Best Podcast/Audio Series |
Best Social Media Campaign of the Year – LinkedIn, Facebook, Instagram, Twitter, Snapchat, YouTube | Best ORM of the Year | Best Topic-Specific Blog |
Best Use of Video in Content Marketing | Best CRM of the Year | Best Use of a White Paper (one or a series) |
Best Motivational Video or Video Series | Best Corporate Blog of the Year | Best Music Entertainment Show of The Year |
Best Topic-Specific Video as Part of a Content Marketing Program | Best Use of social media on an Ongoing Basis | Video Content Marketing Award |
Best Integrated Digital Campaign of the Year – product or service brand (owned, earned, paid) | Best Online Newsletter | TV Campaign of the Year |
Best Integrated Digital Campaign of the Year – organisation / corporate brand (owned, earned, paid) | Best Use of Video by a Corporate or Brand | Influencer Campaign of the Year |
Best Organic Content Campaign of the Year | Best Podcast for a Brand or Corporate | Integrated Content Marketing Program (Print/Digital Integration/Radio) |
Best Digital Crisis Management of the Year | Best Use of Digital for Internal Communications in a Corporate | Marketing Campaign of the Year |
Best New Website of the Year | Best Use of an eBook (one or a series) |
Leadership Awards
Marketer of the Year (CMO / Marketing Head) | Digital Marketer of the Year | Best Public Relations of the year |
Future Leader | Brand Builder of year | Marketer of the Year (CMO / Marketing Head) |
Best Vlogger/Blogger/Influencer of the year | Lifetime Achievement Award | Best CEO of the year |
Young Achiever of the year Award | Best Creative Professional of the year | Best Marketing Professional of the year |
Sales Professional of the year | Corporate Communication Professional of Year | The Rising Star of the Year |
Award for Marketing excellence in
Banking, Financial Services & Insurance Sector | Telecom Services Sector | Courier, Transport & Logistic Sector |
Services & Hospitality Sector | Solar & Renewable Energy Sector | Education Sector |
Travel & Tourism Sector | Supply Chain & Logistics Sector | Gems & Jewellery Sector |
Pharmaceutical & Bio- Technology Sector | Automobiles – 2wheeler Sector | Healthcare & Hospital Sector |
Construction & Real Estate Sector | Automobiles – 4-wheeler Sector | Private Labels |
IT/ITES and Business Process Outstanding (BPO) Sector | eCommerce & Internet Business Sector | Health & Wellness Sector |
Retail, Multiplex & Shopping Malls Sector | Power Generation Sector (DG & HUPS) | Research & Analytics |
Media & Entertainment Sector (TV/Print/Radio/Outdoor) | Beauty, Wellness and Fitness Sector | FMCG |
FMCG Sector | Capital Goods & Consumer Durable Sector |
Social Media Agency of the Year | Best Use of Twitter in Content Marketing | Video Content Marketing Award |
Marketing Automation Agency of the Year | Best Content-Driven Website | YouTube Campaign of the Year |
Advertising Agency of the Year | Best Use of Video in Content Marketing | Analytics Award |
SEM Agency of the Year | Best Motivational Video or Video Series | Best Content Marketing Program in Education |
Digital Media buying Agency of the Year | Best Use of Multichannel social media in Content Marketing | Mobile Campaign Award |
Full-Service Agency of the Year | Best Topic-Specific Video as Part of a Content Marketing Program | Marketing Communications – B2C |
UI/UX Digital Agency of the Year | Best Use of Facebook for Content Marketing | Best Use of Technology as Part of Content Marketing Program |
Conventional Media buying Agency of the Year | Best Corporate Blog | Content Marketing Award |
Advertising Agency of the Year | Best Integrated Corporate Experience | Print Campaign of the Year |
SEO Agency of the Year | Audio Content Marketing Award | Facebook Campaign of the Year |
Google AdWords Agency of the Year | Best Content Marketing Program in Retail | CRM Award |
Digital Agency of the Year | Best Campus Recruitment Strategy | Best Radio Podcast of The Year |
Mobile App Agency of the Year | LinkedIn Campaign of the Year | Content Marketing ROI/Measurement Program |
CEO – Across Agency Categories | Search Engine Marketing Award | Consumer Insight Award |
OOH Agency of the Year | Animation Content Marketing Award | Social Media Campaign of the Year |
Social Media Influencer Agency of the Year | Best Marketing Automation in Content Marketing | TV Campaign of the Year |
Sales / Business Head – Across Agency Categories | Agency/Client Content Marketing Partnership | Internal Communication Award |
PR Agency of the Year | Best B2B Branded Content Campaign | Best Content Marketing Program in Travel/Tourism/ Hospitality |
Content Agency of the Year | Highest Conversion Response from a Content Program | Integrated Content Marketing Program (Print/Digital Integration/Radio) |
Media Buying Head – Across Agency Categories | In-Person or Virtual (Event) Content Marketing Strategy | Marketing Campaign of the Year |
Online PR Agency of the Year | Best Content Marketing Program in Financial Services | Instagram Campaign of the Year |
ROI driven Agency of the Year | Best Short Form Video or Video Series as Part of a Content Marketing Program | Best Use of Influencer Marketing |
Creative Head – Across Agency Categories | Best Use of Instagram in Content Marketing | Best in-house Magazine |
BTL Agency of the Year | Best Multi-Author Blog | Text Content Marketing Award |
Branding Building Agency of the Year | Best Content Marketing Video Series | Best Content Marketing Program in Manufacturing |
Content Head – Across Agency Categories | Best Use of Snapchat in Content Marketing | New Brand Launch |
Best Radio Station of The Year | Best Topic-Specific Blog | Regional / Vernacular Campaign Award |
Search Engine Optimization Award | Best Use of an eBook (one or a series) | Most Innovative Content Distribution Strategy |
Highest Subscriber Growth | Best Podcast/Audio Series | Digital Marketing Campaign of the Year |
Best B2C Branded Content Campaign | Best Use of a White Paper (one or a series) | Influencer Campaign of the Year |
Website Design Agency of the Year | Best Multi-Year Content Marketing Program | Best Content Strategy |
Content Marketing Agency of the Year | Best Content Marketing Program in Healthcare | Best Loyalty Programme |
Best Content Marketing Launch | Twitter Campaign of the Year | Experiential Marketing Award |
Best Use of LinkedIn in Content Marketing | Best Use of Content involving Artificial Intelligence/Machine Learning | Best Content Marketing Program in Technology |
Best Use of Content Curation | Marketing Communications – B2B | Online Lead Generation Campaign |
Best Content Marketing Program | Mobile App Award | Marketing Automation Award |
Best Use of Original Research in Content Marketing | Best Music Entertainment Show of The Year | Native Advertising/Sponsored Content as part of a Content Marketing Program |
Best E-newsletter | Radio Campaign of the Year |
Marketer of the Year (CMO / Marketing Head) | Digital Marketer of the Year | Marketer of the Year (CMO / Marketing Head) |
CTO of the year | Brand Builder of year | Best CEO of the year |
Future Leader | Lifetime Achievement Award | Marketing Professional of the year |
Best Vlogger of the year | Best Creative Professional of the year | Young Marketer Award (Under 35) |
Young Achiever of the year Award | Corporate Communication Professional of Year | Best RJ of The Year |
Sales Professional of the year | Best Influencer of the year | Best Employer Branding |
Best Blogger of the year | Best Public Relations of the year |
Banking, Financial Services & Insurance Sector | Telecom Services Sector | Courier, Transport & Logistic Sector |
Services & Hospitality Sector | Solar & Renewable Energy Sector | Education Sector |
Travel & Tourism Sector | Supply Chain & Logistics Sector | Gems & Jewellery Sector |
Pharmaceutical & Bio- Technology Sector | Automobiles – 2wheeler Sector | Healthcare & Hospital Sector |
Construction & Real Estate Sector | Automobiles – 4-wheeler Sector | Private Labels |
IT/ITES and Business Process Outstanding (BPO) Sector | eCommerce & Internet Business Sector | Health & Wellness Sector |
Retail, Multiplex & Shopping Malls Sector | Power Generation Sector (DG & HUPS) | Research & Analytics |
Media & Entertainment Sector (TV/Print/Radio/Outdoor) | Beauty, Wellness and Fitness Sector | FMCG |
FMCG Sector | Capital Goods & Consumer Durable Sector |
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