Jahid Ahmed is an astute Digital Marketing professional with over 14 years of experience in the BFSI sector. He has been instrumental in institutionalizing Data-driven Digital Campaigns, Mar-Tech, and Transformation setups across various BFSI organizations. One of the early adopters of Content led marketing, he has used content strategies to drive brand salience and consideration

The winner of CMO Asia’s ‘Top 50 most influential Marketing Professional’ in BFSI Category, he is also an ardent Digital evangelist, speaking in multiple forums like IAMAI, Adobe Symposium, Facebook community, Exchange 4Media forums, etc. Jahid is currently heading  Digital and Content Marketing at HDFC Bank where he looks after Online Acquisition, Website innovation, Analytics, Social Media listening, and Content marketing.

His Digital Mantra is to drive hyper-personalized relevance in customer’s digital journey by seamlessly weaving Channel Orchestration, Design, and Tech innovation